A smiling man in athletic gear standing against a red gradient background.

Hi, Im Luke

Im the owner and head coach of APC.
With years of experience helping women overcome fitness plateaus, I combine evidence-based methods with personalised coaching to deliver real results.

Personally, I’ve competed in strength sports (strongman and powerlifting) for years at a local and national level.

Current PBs - 335kg Squat, 180kg Bench, 305kg Deadlift and a 800kg Competition Total

the problem.

You train hard.
You track your food.
You do everything right — and still don’t look like you lift.

You're not a beginner, but you're nowhere near where you thought you'd be by now.
Your body doesn’t reflect your discipline — and it’s starting to piss you off.

Every week feels like another round of overthinking:

  • Should I eat more? Less?

  • Do I need more cardio?

  • A deload?

  • Why the fuck is nothing changing?

You're stuck in the middle — working harder and getting nowhere.
Burnt out.

Frustrated.

Second-guessing everything.

the apc solution.

We fix the gap between your effort and your outcome.

With Advantage Performance Coaching, you get:

  • A structured training program that actually progresses

  • Nutrition aligned to your body and goals — not some cookie-cutter plan

  • Weekly feedback, accountability, and real coaching — no fluff, no ghosting

  • Systems, strategy, and support designed to get serious lifters unstuck

No more guessing.
No more doing more for less.
Just a plan that works — so you finally look like you train.

What’s you get

  • Customised Training Program

  • Personalised Macros & Meal Plan Guidance

  • Weekly Loom Video Check-Ins

  • App for Workouts, Tracking, and Results

  • In-App Messaging Between Check-Ins

  • Education Hub for Long-Term Wins

🧠 Built for lifters. Backed by data. Delivered with feedback that works.

Results Guarantee

get results with us in your first 8 weeks,

or I’ll train you FREE until you do.

Yes, there are terms — but our promise is simple: you’ll succeed, or we’re staying in your corner until you do.

sign up now

You know what you want, lets commit and start your journey

pay weekly

$80/week (12-week min term)

Valued at $165+/week — no upsells, no BS
100% online. Zero guesswork. Real structure.

A woman with long red hair in a black sports bra and light blue shorts lifting dumbbells in a gym, with a man sitting on a bench in the background.
Woman with blonde hair wearing a white sports bra and blue shorts working out on a stair climbing machine in a gym.
Woman in black top and red leggings doing incline bench press exercise at gym
A woman working out in a gym, sitting on a bench and using a pulley machine for strength training. She is wearing teal leggings and a white sports bra, with her hair tied back. There is gym equipment and a mirror reflecting her in the background.
A woman in workout attire using a cable machine at the gym, with exercise equipment and another person in the background.
A woman with long dark hair in a braid is working out at a gym, bending over while holding a dumbbell with both hands. She is wearing a maroon sports bra, black leggings, white socks, and black high-top Converse sneakers.